Protecting Image, Preserving Impact

How ZX Original turned a TEDx live event crisis into a story of resilience and trust.

Quick intro:

TEDx as a global platform for ideas worth sharing.

Why it mattered:

Covering TEDx meant capturing not just an event, but a reputation.

The Challenge

• Sound failure during the live event (external vendor issue).
• Risk: Valuable talks overshadowed by noise → potential brand damage.
• Stakes: A trusted client’s image on the line.

Our Approach

Preparation:

Meticulous planning, upgraded equipment, rehearsed timelines.

Response:

• Immediate re-shoot with speakers.
• Rebuilt audio + restored authenticity from original footage.

Philosophy:

Focused not on blame, but on protecting client image.

The Outcome

• 10 high-quality edited videos delivered in 24 hours.
• Final approved TEDx videos published and shared.
• Client’s reputation safeguarded → story preserved.

Key Takeaways

• Crisis recovery is part of storytelling.
• Trust is the ultimate deliverable.
• Image is everything.